1921

leon fogal
It began in 1921, when Leon Fogal, the son of a Swiss sock maker, opened the first-ever boutique dedicated to hosiery in Zurich. This revolutionary concept offered convenience for ladies seeking readily-available stockings without having to visit a craftsman and place a custom order. It was such an instant and extraordinary success that more Fogal boutiques soon followed in cities across Switzerland.
Fogal's pioneering spirit continued with his next innovation - the in-store repair service for stockings. Ladies simply brought their stockings to a Fogal shop and within minutes, an in-person repair was made. This service offered a convenient and economical solution to women whose stockings needed mending and created an even greater legion of dedicated fans of the Fogal boutiques.
These innovations formed the foundation of the Fogal brand and established its place in the continuing development of fine legwear.
1923-1939
1923 | zurich, first retail boutique
1925 | first instore repair service
1950-1970
1950
1960
1968
1970




FOGAL x ALLEN JONES

1974
FOGAL collaborates with artist Allen Jones to paint facades on the Basel and Zurich train stations, forging a unique creative synergy between a brand and artist. This led to long-standing collaborations with international artists
1982
THE RETAIL EXPANSION
FOGAL'S STORE ON MADISON AVE.
FOGAL'S STORE IN ZURICH
FOGAL'S FLAGHIP CONCEPT
1985 - 2000
1985
1992


